14 May Adgravity brought together 20 companies in their practical Programmatic Marketing session.
- Orange, Yoigo, HP, Cetelem, Ilunion and Iberia Expréss were some of the companies in attendance.
- Madrid, 25th october 2016.- Adgravity, a company dedicated to the management and analysis of Big Data in Marketing and Advertising, organised a practical session in their offices to share the knowledge of the real possibilities of using RTB campaigns.
The event was attended by big name companies including Orange, Yoigo, Seur, HP, Cetelem, UNIR, Ilunion or Iberia, amongst others. And for all of them, Adgravity’s team of technicians and marketing experts dealt with a range of topics including how to ensure planning and development of campaigns is aimed at an appropriate audience and can thus give the best results.
Other topics were; the key to improving the use of the Brand Safety tools to protect the brand from sites containing inappropriate material by the use of Fraud Detection applications, and recommendations to optimise campaign results by working with different DSPs according to the objective.
Throughout the day there was also time to include advice in practical cases and to elaborate on periodic reports which are necessary to enable the efficiency of programmatic marketing.
In short, it was a day in which Adgravity offered all the companies in attendance the advice and assistance necessary to make the difference between success and failure in Programmatic Marketing.
Adgravity is a company dedicated to the management and analysis of Big Data in Marketing and Advertising. They specialise in the development of technologies for attribution, data analysis, programmatic buying and optimisation of marketing budgets.Adgravity was founded by Jesús Ollero in 2008 and since then the team of professionals has worked with the firm objective of increasing the performance of all their clients’ campaigns.