Programmatic marketing
Channels
Email Marketing
Native Advertising
Micro Influencer
Development of digital marketing campaigns in programmatic buying by means of our Meta DSP technology. Used to capture audiences of users who have an affinity with the advertisement by their search patterns, interests, etc…
Different lines of prospecting are established in every DSP which function within the parameters of segmentation and reach of every tool.
Programmatic marketing
Prospecting/Retargeting
Strategic development lines:
• Prospecting: potential clients who match with the clients specific targets.
• Look Alike: potential clients whose profile is much more concrete and similar to that of the clients´who have been converted to a product or specific service of the campaign
• Retargeting: clients that have visited the web page or landing destination of the campaign but that finally have not been converted to a sale
• Contextual:Impact on users of websites which are of a related theme or category or that contain a series of keywords from the campaign
Programmatic marketing
Prospecting/Retargeting
Strategic development lines:
• Prospecting: potential clients who match with the clients specific targets.
• Look Alike: potential clients whose profile is much more concrete and similar to that of the clients´who have been converted to a product or specific service of the campaign
• Retargeting: clients that have visited the web page or landing destination of the campaign but that finally have not been converted to a sale
• Contextual:Impact on users of websites which are of a related theme or category or that contain a series of keywords from the campaign
Development of digital marketing campaigns in programmatic buying by means of our Meta DSP technology. Used to capture audiences of users who have an affinity with the advertisement by their search patterns, interests, etc…
Different lines of prospecting are established in every DSP which function within the parameters of segmentation and reach of every tool.
Email Marketing
OUR OWN UNINCENTIVISED BBDD WITH DOUBLE Opt-in
- More than 18 million destinations.
- Owners of 14 databases
- 4 national databases (6 million users)).
- 10 international databases (12 million users).
- Subscribed to the Data Protection Agency.
- Raet of Growth at 5% monthly.
- Low internal costs.
Optimisation tools
• Using different tools to achieve: Campaign optimisation, statistics and specific segment control
• Tracking Platform and Adserver:measurement of the campaign and creativity for the correct optimisation of both and all our supported platforms.
• Owners of multiple national and international domains.
• Owners of various fixed IP addresses.
• Good relationship with the main market ISP´s
All these elements allow us the improve; the rate of delivery, click, and opening. As well the reputation of our domains and, for some, maximise the optimisation of our data bases.
Native Advertising
WHAT IS NATIVE ADVERTISING?
Advertising which is integrated in the natural editorial content of the page on which it is published (whether a news site, AV content, a specialised blog…)
100% adaptable to the Look&Feel of the site on which it is published.
We can access users in an unobtrusive way whilst improving the perception of the brand and performance of our campaigns.
- Branding & Engagement strategy — generating content that pushes the brand to the top of the mind of the user.
- Performance Strategy — capture potential clients interests through our content: prospecting and retargeting strategies
Micro Influencers Programmatic Marketing
WHAT´S INFLUENCER MARKETING?
Influence is not a new phenomenon, so why the recent explosion in popularity? Searches for influencer marketing have risen 90x over the past three years and within a decade, we’ve gone from zero to 86% of marketers practicing it.
