Adgravity | Genesis improved their lead capture per month by using our Email platform.

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Genesis improved their lead capture per month by using our Email platform.

Área: Email Marketing

Sector: Insurance

Fecha: July 2015 (campaign active since 2008)

¿Why Adgravity?
Because of their own incentive free data bases with double Opt-in, the tracking platform and the ten years of experience in the sector.

CPL OBJECTIVE

To improve the highest number of registered interest in automobile insurance.

STRATEGY

To use our own tracking platform to send a general data base, without incentive and with double Opt-in, for the creative development of Genesis. Thanks to the potential of sending 700,000 emails per hour, and to the advanced reports, it is possible to follow the campaign in real time.r

RESULTS

The action reached a rate of opening of 10% and an average of 5000 registrations per month. Click Through Rate of 8%.