Adgravity | Innovation Norway successfully secured the image of Norway as a tourist destination using the RTB system.

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Innovation Norway successfully secured the image of Norway as a tourist destination using the RTB system.

Área: Real Time Bidding

Sector: Tourism

Fecha: May 2015

¿Why Adgravity?
Because of the unique MetaDSP system, the 4 ways of segmenting the audience and the ten years of experience in the sector.

BRANDING OBJECTIVE

To secure the image of Norway as a tourist destination

STRATEGY

Using the MetaDSP system to adjust the bid system to only obtain the best advertising spaces.To establish a cost objective for visist in accordance with very strict audience parameters.

RESULTS

A click proportion of 0,85% was reached throughout the campaign.

Progressive increases of conversions all through the period